Audience Targeting

If you try to be all things to all people, you'll end up being nothing to everyone. Trying to become Indispensable to everyone will simply lead to frustration, disappointment and failure.

To become Indispensable, you have to identify with precision who needs what you have to offer and who will value your service most. Who is your ideal client?

Once you know this, you have set the stage for an Indispensable brand. With a precise target market and ideal client, you can now create a relevant and impactful message that gets attention, stirs desire and sends prospects on the path to becoming loyal and profitable clients who buy more frequently and refer others.

Traditionally, businesses have looked at their clients as a group and outlined the demographics and psychographics of that group. Using that information, they created a marketing approach aimed at winning over that group as clients. But not everyone is the same. The small business must consider individual differences and tailor their approach to these differences.

To turn prospects into clients, you must be able to see through their eyes. You've got to be able to get inside their minds and have a deep understanding of their wants, needs, concerns, doubts and fears. Try to market to the masses and you become invisible.

Each of the personality types listed to the right requires different information and a different approach. You will need to communicate with them differently if you want your message to get through.

Yet this is merely an introduction to audience targeting. To become Indispensable you must know your ideal clients in depth.

We will guide you through identifying and profiling your ideal clients so your marketing will be powerfully impactful, capture interest and attention and stir your clients to take action.


1. The Competitive
The competitive person loves to achieve and be recognized for his contributions. This personality type values overcoming challenges. They are goal-oriented, enjoy being in control and want an approach that lets them look as good as possible. These clients tend to be somewhat aggressive. They are quick decision makers and want to get things done. They want to know what your product or service can do for their them.

2. The Spontaneous
Spontaneous types want be accepted by others. They appreciate good service, thoughtfulness and value the personal touch. They want services that are friendly and enjoyable. They dislike having to deal with impersonal details, data and facts. They are usually quick to reach a decision based on feelings or intuition. They want to know why your product or service is the best option for solving their problem.

3. The Humanistic
The Humanistic seeks applause from the services or businesses they choose to deal with. These individuals tend to be creative and entertaining. They enjoy helping others and contributing to a good cause. These people are often slow to make decisions. Humanistic types want to know who has used your product or service before they decide to.

4. The Analytical
The Analytical loves information, logic and facts. They want information presented in a logical (structure and organization). These individuals enjoy organizing and completing detailed tasks. They have little appreciation for the personal touch and have an aversion to anything that is disorganized. They want to know how your product or service can solve your problem.