Brand Transformation

If you try to be all things to all people, you'll end up being nothing to everyone. Trying to become Indispensable to everyone will simply lead to frustration, disappointment and failure.

Indispensable has developed a sequence of conversations and exercises designed to take you on a journey into the heart and soul of your brand, your industry, and the future of your service offering. You will be guided and coached every day to transform your brand and your revenue-generating capability.

From checking in on where your business is actually at today to identifying your identity (talents, attitudes, skills, knowledge, and style) so you can turn your brand into an expression of yourself, the Brand Transformation Challenge will set your brand on fire. You'll will uncover what is holding you back, clear out the obstacles and gain valuable insights so that nothing can stand between you and amazing.

But there's a catch: You will need to be totally committed to doing what it takes to get the results you want. You'll have to be ready to take an open, honest look at your business and complete daily exercises. We will help you reach out to current clients, partners, and competitors to discover the true value of your brand and guide you in maximizing your ability to attract and thrill the clients you've always been looking for.


  • Your Most Profitable Client
  • Fire 20% of Your Clients
  • Insights From Your Most Loyal Clients
  • Developing a Referral Engine
  • Your Most Admired Competitor
  • Partnering Up to Add Value
  • Selling Problems
  • Your Client Acquisition Process
  • Indispensable Mindset
  • Conferences and Trade Shows
  • Engineering Perception
  • Creating an Indispensable Service Offering
  • Creating and Communicating Results
  • Creating Indispensable Capabilities
  • Creating Integrity
  • Creating Your Identity